IOS Centre for Sports Excellence at Shivaji College, New Delhi, Ongoing
As part of IOS’ infrastructure development and management vertical, IOS has acquired the exclusive rights to develop, manage and operate a 9 acre plot of land at Shivaji College for a multi-year period, for the purposes of health and fitness. This path-breaking arrangement will see IOS invest significantly into the development of top of the line facilities for cricket, football, tennis and basketball as well as yoga, meditation and other wellness activities as well as into the marketing of each of these facilities. Set up with the vision to make available outstanding playing facilities and training at affordable pricing, this initiative marks the first of 10 properties that IOS intends to develop in the next 3 years.
The facilities will see training academies being set up by leading players in each sport. In recognition of the value of the property and the available facilities, one of the largest amateur cricket events in the country – the Nike Cup – has already been organized on the ground and several more are in the offing.
Biography on Mary Kom, Ongoing
IOS is in the process of closing a deal with one of the world’s most respected publishing houses and one of the country’s most respect journalists, which will see the authoring of a biography on the life of MC Mary Kom. The book will be distributed globally and will trace the story of Mary from her childhood to her quest for an Olympic medal and is tentatively scheduled for completion towards the end of 2013.
IOS signs ace shooter Ronjan Sodhi, February 9, 2012
IOS has entered into an exclusive management and representation agreement with Ronjan Sodhi, India’s foremost trap shooter and one of India’s foremost hopes at the London Olympics, 2012. Pursuant to the execution of this Agreement, IOS will coordinate Ronjan’s endorsements, media activities, rights and brand management during the duration of the contract.
IOS signs leading golfer Jyoti Randhawa, January 30, 2012
IOS has entered into an exclusive management and representation agreement with Jyoti Randhawa, India’s best international golfers and one of the leading players in the world. Pursuant to the execution of this Agreement, IOS will coordinate Jyoti’s endorsements, media activities, rights and brand management during the duration of the contract.
IOS signs Indian hockey star Sandeep Singh, January 23, 2012
IOS has entered into an exclusive management and representation agreement with Sandeep Singh, India’s hockey star and drag flicker. Pursuant to the execution of this Agreement, IOS will coordinate Sandeep’s endorsements, media activities, rights and brand management during the duration of the contract.
Mary Kom to feature in Bollywood, 17th January, 2012
IOS has entered into an arrangement with a leading production house for the production of a commercial film based on the true story of 5 time world boxing champion, MC Mary Kom. The movie will be released under the banner of one of the largest production houses in the country and will feature a leading actress from Bollywood and will see Mary contributing significantly to the development of the script as well as towards the physical training of the actress. Our legal obligations under contract prohibit us from disclosing the name of the production house or the actress but we expect a formal announcement to be made in the near future.
IOS supports XercizE, the Marks for Fitness Program, November, 2011 – January, 2012
IOS joined hands with XercizE – a pioneering initiative directed towards improving the fitness level of children in India – to conduct a “Marks for Fitness” camp across the country, beginning with a pilot in the city of Meerut. This pilot, executed in association with Dainik Jagran and the Physical Education Foundation of India, saw tests being conducted in over half a dozen schools for hundreds of children. Students were tested for strength, agility, stamina and speed and were subsequently presented with customized report cards generated through the use of patented state of the art technology, which presented a detailed picture of their present fitness levels. Part of a larger program to improve fitness levels across the country, the report cards also provided customized recommendations for further improvement of the fitness of each participant.
Dog Day Afternoons, 25th December, 2011 and 28th January, 2012
The Dog Day afternoon is the latest offering from the IOS events and entertainment portfolio. This unique concept has been designed to provide an alternate platform for weekend entertainment for people of all age groups and is currently being held at the Asola Farms in New Delhi. The two previous editions have seen footfall from nearly a thousand people, who have paid to attend a day of live music from upcoming bands, adventure activities, painting and art exhibitions, live paiting, graffiti, food and alcohol. The event is currently partnered by leading brands such as Sobieski, Globus Spirits, Budweiser, Olive, TC and Zomato to name a few.
Mary Kom –P&G Proud Sponsor of Moms Olympic Campaign, December 26, 2011
IOS procured Mary Kom’s participation in the Proud Sponsor of Moms campaign being organized by global major and Olympic sponsor Procter & Gamble. The international campaign will feature leading global athletes and their respective mothers and include leading names such as Usain Bolt, Leisel Jones, Michael Phelps and Paula Radcliffe to name a few.
22nd Lal Bahadur Shastri Under 21 Four Nation Women’s Hockey Tournament, 8th – 12th November, 2011
IOS was appointed as the exclusive agency responsible for the overall management and promotion of this edition of the tournament. The event featured 4 of the world’s leading teams from Germany, New Zealand, Australia and ofcourse hosts India and was organized at the outstanding facilities of the Major Dhyanchand Stadium in New Delhi. In large part due to our efforts, the event received significant regular coverage in the national and local media, both in print and on electronic platforms, ensuring its success.
The Style Spa Merchant’s Cup Squash Challenge, 2011, September 16 – October 23, 2011
IOS conceptualized, marketed, organized and promoted this tournament, which was one of the largest squash tournaments ever for club and corporate teams in India. IOS actively marketed the event and brought on board Style Spa, the largest furniture chain in India, as the title sponsor of the event. Organized in Delhi at the outstanding Sirifort Sports Complex and in Mumbai at the prestigious and picturesque Willingdon Club, the championship saw participation from nearly 50 teams and 200 participants. The stature of the event fins reflection in the list of participating teams, which included some of the biggest corporate names in the country such as HDFC Bank, Reliance, Nestle, J.P. Morgan and Mc Kinsey. In addition to a competitive squash championship, several social evenings were organized as part of the tournament to allow the participants to get to know one another off the court as well and to let their hair down a little.
Magma Soccer Mania 2011, September 10, 2011
On behalf of Magma Fincorp, IOS conceptualized a unique 6 a side floodlit football tournament targeted at the football crazy state of West Bengal. Played on the 10th of September, 2011 at the Rabindra Sarobar Stadium in Kolkata, the event saw participation from nearly 20 teams comprised of the OEM’s and dealers of Magma Fincorp. The tournament was attended by Indian football legends including Alvito D’Cunha, Chima Okorie and Douglas D’Silva. The platform provided by the event was also utilized by Magma Fincorp to felicitate Tapan Naskar, an upcoming footballer, who despite his modest background qualified for the Final XI in a football reality show and is currently playing with the junior team of the East Bengal club.
Herbalife – MC Mary Kom association renewed 1st July, 2011
IOS procured the renewal of the agreement between global nutrition major Herbalife and MC Mary Kom, pursuant to which Mary Kom will be a sponsored sportsperson of Herbalife. Mary is one of India’s brightest hopes at the London Olympics and the renewal of her association with Herbalife is a sign of things to come for her.
Valuation of Football Club for leading I-Banker
Based on its strong credentials and proven expertise in football, IOS was appointed by a leading investment banking firm to conduct a financial valuation of one of the most prominent football clubs in India. IOS conducted an extensive financial due diligence of the club and submitted a detailed valuation report, marking the first time that an effort of this depth has been made in India.
Slazenger Launch in Chennai, 4th March, 2011
IOS was appointed by Mayor International Limited, India’s largest manufacturer and exporter of sports equipment, to conceptualize and organize the announcement of their association with Slazenger, the global leader in the manufacture and sale of sports equipment and apparel. Accordingly, IOS organized a press conference and product launch in Chennai on the 4th of March, 2011, where Mayor International and Slazenger announced their exclusive association for the Indian, Sri Lankan and Bangladesh markets. Slazenger brand ambassadors Paul Collingwood, Tim Bresnan and Matt Prior were the chief guests at the event, which was extremely well attended by the regional and national media.
Herbalife - Virat Kohli Press Conference, 3rd February, 2011
IOS was appointed by Herbalife, the global nutrition company, to assist them in the organization of a press conference on the 3rd of February, 2011 to announce their association with Virat Kohli, as the latest sportsperson to become a sponsored sportsperson of Herbalife. IOS was responsible for procuring the attendance of over 120 journalists at the press conference, which was subsequently covered across a majority of the country’s electronic, online and print media.
Milkha Singh for Leadership Program
IOS was appointed by Magma Fincorp to host a motivational talk for its employees by the “Flying Sikh” and world renowned track champion Mr. Milkha Singh. The event was held in Kolkata on the 10th of January, 2011.
The Punj Lloyd PSA&WISPA Masters, December 12-19, 2010
The culmination of a 6 month long initiative to promote the sport of squash in the country, the Punj Lloyd PSA and WISPA Masters, 2010 was the largest ever squash event organized in the country and featured the world’s best 32 male players, as well as 16 of the world’s leading female players. This international event was hosted at the outstanding facilities of the Sirifort Complex (CWG Block) and marked the first time in India that one of the facilities built for the Commonwealth Games was utilized for hosting another event.
With a consolidated prize money tag of USD 225,000, the Punj Lloyd PSA & WISPA Masters, 2010 was also the second largest event in the world and marked the first time that an event of this magnitude was hosted in India. Partnered by the Times of India, NDTV, Kyazoonga, Sportzpower, Hindustan Publicity and Radio One, the event received tremendous media coverage on a daily basis and immense publicity across all platforms.
The event was attended by, amongst others, the former sports minister MS Gill, Mr. Rajan Mittal, Vice Chairman and Managing Director of Bharti Enterprises and Lt. General Chetinder Singh (AVSM, SM, VSM).
Pullella Gopichand for Leadership Program
IOS was appointed by Magma Fincorp to host a motivational talk for its employees by Mr. Pullella Gopichand, the national badminton coach and former winner of the All England Badminton Championship. The event was held in Hyderabad on the 9th of December, 2010.
Herbalife felicitates MC Mary Kom for winning a fifth consecutive World Boxing Championship Title, September 18, 2010
Herbalife, a sponsor of MC Mary Kom, appointed IOS as the exclusive agency responsible for organizing a felicitation ceremony for Mary upon her return from Barbados where she won an unprecedented 5th consecutive world boxing championship! The press conference organized at a leading hotel in Delhi in her honour was attended by nearly 150 journalists, representing every major television network and newspaper in the country.
IOS signs Saurav Ghosal, India’s best squash player, August 13, 2010
IOS entered into an exclusive management and representation agreement with Saurav Ghosal, India’s foremost squash player. Pursuant to the execution of this Agreement, IOS will coordinate Saurav’s endorsements, media activities, rights and brand management during the duration of the contract.
Punj Lloyd Group appoints IOS as the management agency for the Punj Lloyd Squash Masters 2010, August 2, 2010
The Punj Lloyd group appointed IOS as the exclusive agency responsible for organizing and implementing the Punj Lloyd Squash Masters, 2010 – India’s largest ever corporate initiative to promote the sport of squash in the country. This initiative involved the organization of squash tournaments across the country for schools, universities, clubs and corporates as well as the organization of the Punj Lloyd PSA Masters, 2010 and the Punj Lloyd WISPA Masters, 2010 – two international events featuring the leading male and female players in the world.
The Punj Lloyd All India Inter School Squash Championship, 2010
This championship was played across 4 zones – South (Indian Squash Academy in Chennai), East (Calcutta Rackets Club, Kolkata), North & Central (Noida Stadium, Noida) and West (National Sports Club of India, Mumbai) between the months of August and October. In each zone, tournaments were organized in the Under 11, Under 13, Under 15 and Under 17 individual categories for boys and girls, as well as in the Under 15 and Under 17 team categories for boys and girls. The Punj Lloyd All India Inter School Squash Championship, 2010 saw aggregate participation from nearly 700 children across the 4 zones, making it one of the largest inter-school tournaments ever organized in India and a resounding success for a first time initiative.
The winners and runners up from each category in each zone were invited to New Delhi in December to play a national final against each other as the pre-event for the Punj Lloyd PSA & WISPA Masters, 2010. In addition to playing the national finals, each participant was also part of a squash clinic hosted by Saurav Ghosal and Dipika Pallikal for the benefit of these children.
Punj Lloyd Club-Corporate Squash Challenge, 2010
IOS organized and managed the Punj Lloyd Club-Corporate Squash Challenge, 2010, the fifth in the series of tournaments forming part of the Punj Lloyd Squash Masters, 2010. Organized solely for clubs and corporates in New Delhi and Mumbai, the championship was played simultaneously at the Delhi Gymkhana in New Delhi and the National Sports Club of India in Mumbai between the 22nd and 24th of October and the 29th and 31st of October, 2010, and saw participation from over 50 corporate and club teams, including some of the biggest corporate names in the country such as Jet Airways, Nestle, Standard Chartered, E&Y etc. The event also saw the organization of outstanding parties at the Delhi Gymkhana and Ai in Delhi and at the Bombay Gymkhana in Mumbai, where all of the participants were able to let their hair down and interact with one another in an informal gathering. With participation from people aged between 23 and 80, this championship truly demonstrated the ability of the sport to transcend all barriers!
Punj Lloyd All India Inter University Squash League, 2010
The last of the promotional tournaments forming part of the Punj Lloyd Squash Masters, 2010, this tournament was organized for universities from across the country. Played between the 8th and 12th of November, 2010 at the Noida Stadium in the National Capital Region of Delhi, the team category of the event saw participation from over 60 students, representing 14 teams and 11 Universities. In keeping with the ‘all-India’ tag of the tournament, the tournament saw participation from Delhi University (New Delhi), Mumbai University (Maharashtra), Pune University (Maharashtra), Gurukul University (Uttarakhand), Kurukshetra University (Haryana), Maharishi Markandeshwar University (Haryana), Punjab University (Punjab), ISB (Andhra Pradesh), Amity University (Uttar Pradesh) Manipal University (Karnataka) and the Rajasthan Technical University (Rajasthan).
Herbalife signs Five time World Boxing Champion MC Mary Kom as their Sponsored Sportsperson, July 30th, 2010
IOS was instrumental in getting MC Mary Kom, the five time world boxing champion and ambassador for the International Boxing Association a deal with the global nutritional company, Herbalife, as their sponsored sportsperson for its nutritional range of products.
